Birthplace of Dr. Martin Luther King Jr. and home to the MLK Jr. Historic District
Walkable connection to dining, shopping, and green spaces.
Iconic mixed-use destination with food hall, shops, and rooftop views.
17-acre park with amphitheater, splash pad, and walking trails
Trendy lofts, new townhomes, and modern mixed-use developments.
Breweries, rooftop bars, and eclectic restaurants steps from home.
Victorian Homes
Townhomes
Centennial Academy
89 – “Walker’s Paradise”
80 – “Very Bikeable”
Ponce City Market, BeltLine, and shops all walkable..
Civic Center & Inman Park close by.
Frequent along North Ave & Boulevard.
Direct connection to Downtown.
5–10 min
10–15 min
20 min
easy access.
only minutes away.
accessible via Midtown.
89 – “Walker’s Paradise”
80 – “Very Bikeable”
Ponce City Market, BeltLine, and shops all walkable..
Civic Center & Inman Park close by.
Frequent along North Ave & Boulevard.
Direct connection to Downtown.
5–10 min
10–15 min
20 min
easy access.
only minutes away.
accessible via Midtown.
10-Year Appreciation
Condos & lofts, $325K–$500K
Vibrant nightlife, BeltLine trail acces
HOA dues, competition for BeltLine units
New townhomes, $600K–$850K
Walkable amenities, nearby schools improving
Noise & traffic from nightlife areas
Modern estates & BeltLine penthouses, $1M–$2M+
Skyline views, top-tier new construction
Luxury market is interest-rate sensitive
Rental condos/lofts, $400K–$700K
High Airbnb demand, professional renters
Short-term rental regulations evolving
Downtown Heights moves fast - have financing ready before you start looking
Check HOA financials and building maintenance records for condos
Review city planning documents for upcoming projects that may affect views/traffic
Choose agents familiar with Old Fourth Ward market dynamics and pricing
Condos and lofts, $325K–$500K
BeltLine proximity and nightlife appeal boost demand
HOA rules and competition from new builds may affect value
Townhomes & single-family homes, $600K–$900K
Families drawn to green space and central location
Green community spaces and central location
Penthouses & new construction homes, $1M–$2M+
Skyline views and BeltLine lifestyle attract luxury buyers
Expect extended market times in luxury tier
Multi-units and short-term rental properties, $400K–$750K
One of Atlanta’s strongest rental markets
Airbnb restrictions and city ordinances impact ROI
Set a price aligned with neighborhood comps and buyer demand to avoid sitting too long on the market.
Fix key maintenance issues before listing—buyers notice deferred work, which can reduce offers.
Be prepared for pre-listing renovations, taxes, and fees to avoid surprises at closing.
An experienced agent ensures the best strategy, exposure, and negotiation for your specific neighborhood.
Condos & lofts, $325K–$500K
Vibrant nightlife, BeltLine trail acces
HOA dues, competition for BeltLine units
New townhomes, $600K–$850K
Walkable amenities, nearby schools improving
Noise & traffic from nightlife areas
Modern estates & BeltLine penthouses, $1M–$2M+
Skyline views, top-tier new construction
Luxury market is interest-rate sensitive
Rental condos/lofts, $400K–$700K
High Airbnb demand, professional renters
Short-term rental regulations evolving
Downtown Heights moves fast - have financing ready before you start looking
Check HOA financials and building maintenance records for condos
Review city planning documents for upcoming projects that may affect views/traffic
Choose agents familiar with Downtown Heights market dynamics and pricing
Condos and lofts, $325K–$500K
BeltLine proximity and nightlife appeal boost demand
HOA rules and competition from new builds may affect value
Townhomes & single-family homes, $600K–$900K
Families drawn to green space and central location
Families drawn to green space and central location
Penthouses & new construction homes, $1M–$2M+
Skyline views and BeltLine lifestyle attract luxury buyers
Expect extended market times in luxury tier
Multi-units and short-term rental properties, $400K–$750K
One of Atlanta’s strongest rental markets
Airbnb restrictions and city ordinances impact ROI
Set a price aligned with neighborhood comps and buyer demand to avoid sitting too long on the market.
Fix key maintenance issues before listing—buyers notice deferred work, which can reduce offers.
Be prepared for agent commissions, taxes, and fees to avoid surprises at closing.
An experienced agent ensures the best strategy, exposure, and negotiation for your specific neighborhood.
pecialized insights on lofts, townhomes, and new construction in this dynamic neighborhood.
Advice on rental potential, BeltLine-adjacent condos, and high-demand new developments
Relationships with developers, inspectors, and property managers who understand the O4W market.
Firsthand knowledge of BeltLine culture, nightlife, and community events that define O4W living.
Detailed quarterly analysis with pricing trends, inventory levels, and market predictions
Updated Monthly
Instant estimate for current homeowners with comparable sales and market analysis
Real Time Data
Complete neighborhood purchasing guide with schools, amenities.
Specialized guide for Old Fourth Ward's Victorian and Craftsman homes with tips
Old Fourth Ward Exclusive
Learn how to spot opportunities, avoid common pitfalls, and secure the right property for your lifestyle and budget.
Operational Excellence Behind Atlanta’s #1 Real Estate Team
Ariella Faitelson co-founded Vesta Consulting Group alongside her wife, Valerie Gonzalez, bringing strategic operational expertise that has been instrumental in building Atlanta’s premier real estate consulting firm. As Chief Operating Officer since 2019, Ariella oversees all marketing and brand strategy, finance, client experience systems, and operational infrastructure that enables Vesta’s exceptional service delivery and market-leading performance.
Strategic Leadership & Business Development
Ariella’s operational vision has transformed Vesta Consulting Group from a high-performing real estate practice into a comprehensive consulting firm. Her strategic initiatives include:
Brand Architecture: Developed Vesta’s distinctive positioning as strategic real estate advisors rather than transactional agents
Marketing Strategy: Created comprehensive content marketing systems and brand presence across 30+ platforms
Operational Systems: Implemented scalable processes that support 50+ annual transactions while maintaining white-glove client service
Financial Management: Strategic oversight of business operations, growth planning, and investment allocation
Client Experience Design: Engineered end-to-end client journey systems that ensure seamless transactions and long-term relationships
Lumicent Homes: Investment Property Innovation
Recognizing the growing demand for turnkey investment properties in Metro Atlanta, Ariella launched Lumicent Home, Vesta’s investment branch specializing in property renovation and portfolio development. This division serves investors seeking strategic real estate wealth-building through expertly renovated properties, combining Ariella’s operational excellence with deep market knowledge.
Educational Foundation & Professional Background
Ariella brings a unique interdisciplinary perspective to real estate, grounded in rigorous academic training:
Emory University: Double Major in Women’s Studies and Sociology (Summa Cum Laude)
University of Pennsylvania: Master’s in Mental Health Counseling
This educational foundation informs her client-centered approach, enabling deep understanding of client motivations, effective communication strategies, and relationship-building that transcends typical real estate interactions
Before entering real estate, Ariella owned and operated a successful fitness studio for eight years, developing the attention to detail, client relationship management, and operational systems expertise that now drives Vesta’s success. Her experience as a personal trainer and business owner cultivated the discipline, accountability, and results-oriented mindset that defines her operational leadership.
Licensed Real Estate Expertise
As a licensed REALTOR® since 2019, Ariella maintains hands-on involvement in client services, specializing in listing preparation and property positioning. Her operational perspective ensures every property is strategically marketed for maximum value and optimal market exposure. While primarily focused on business operations, her direct real estate experience keeps her connected to market realities and client needs.
The Perfect Partnership
Ariella’s operational excellence perfectly complements Valerie’s client-facing expertise and market knowledge. While Valerie focuses on strategic client advisory and relationship building, Ariella ensures the infrastructure, systems, and brand positioning exist to deliver exceptional results consistently. This partnership model allows both co-founders to operate in their areas of greatest strength, creating synergy that drives Vesta’s market leadership.
Market Knowledge & Community Connection
An Atlanta resident since 2009, Ariella has developed intimate knowledge of Metro Atlanta’s neighborhoods, market trends, and community dynamics over 15+ years. Originally from Tucson, Arizona, she brings both insider understanding and fresh perspective to Atlanta real estate, helping clients navigate the market with confidence.
Commitment to Client Success
Ariella’s approach to operations is fundamentally client-centered. Every system, process, and strategic initiative she implements serves a singular purpose: enabling Vesta Consulting Group to deliver transformative real estate experiences that build lasting client wealth and relationships. Her behind-the-scenes leadership ensures that clients receive not just exceptional service, but a consultative partnership backed by sophisticated operational excellence.
Valerie Gonzalez stands as one of Atlanta’s most accomplished and trusted real estate professionals, combining 27 years of market expertise with an unparalleled track record of success. As the #1 agent at Keller Williams Intown Atlanta for both 2023 and 2024 by volume, GCI, and units sold, Valerie has established herself as the go-to expert for luxury homes, first-time buyers, and discerning clients throughout Intown Atlanta.
Unmatched Market Knowledge & Experience
Originally from Miami, Florida, Valerie has called Atlanta home for over 25 years, developing an intimate understanding of the city’s diverse neighborhoods, market trends, and cultural landscape. A Georgia State University graduate with a Bachelor of Arts in Art History and History, her academic focus on architecture and early 20th-century homes provides unique insights that benefit clients interested in Atlanta’s historic and architectural properties.
Since beginning her real estate career in 1997, Valerie has successfully navigated multiple market cycles, demonstrating the adaptability and market intelligence that sets top professionals apart. Her longevity and consistent success through decades of change underscore her deep understanding of Atlanta real estate and unwavering commitment to client success.
Specialized Expertise Across All Market Segments
Valerie’s comprehensive approach serves a diverse clientele throughout Atlanta:
Luxury Home Specialists: Expert guidance for high-end properties and discerning buyers
First-Time Homebuyers: Patient, educational approach for new buyers entering the market
Move-Up Buyers: Strategic planning for growing families and changing needs
Downsizing Sellers: Thoughtful transitions for clients seeking simpler lifestyles
Intown Atlanta Expert: Deep knowledge of Atlanta’s most desirable urban neighborhoods
A Trusted Advisor, Not Just a Transaction Agent
Clients consistently turn to Valerie as a valued advisor rather than simply a transaction facilitator. Her thorough, non-biased approach has led her to advise buyers against unsuitable properties and counsel sellers to wait for optimal market conditions. This commitment to client welfare over commission has built a reputation for integrity that generates extensive referral business and long-term relationships.
Valerie’s depth of experience enables her to anticipate challenges and create solutions for complex real estate transactions, ensuring seamless and timely closings. Her commitment extends well beyond the closing table, as she continues to serve as a trusted resource for clients’ ongoing real estate needs.
Leadership & Industry Recognition
Before founding Vesta Consulting Group, Valerie served as Director of Sales and Expansion in Atlanta and Philadelphia for the #1 Team in the Southeast Region for Keller Williams in both 2016 and 2017. This leadership experience, combined with her current status as a Gary Keller Private Mastermind member, positions her at the forefront of industry best practices and emerging market trends.
Deep Atlanta Community Connection
Valerie’s cultural and community knowledge of Atlanta keeps her clients informed about the city’s vibrant lifestyle, from top restaurant openings and local concerts to art shows, festivals, and community events. This insider knowledge helps clients understand not just the real estate market, but the rich culture and lifestyle that makes Atlanta home.
Fluent in Spanish and proficient in French, Valerie serves Atlanta’s diverse international community with cultural sensitivity and multilingual capabilities.
Personal Approach to Professional Excellence
When not helping clients achieve their real estate goals, Valerie enjoys spending quality time with her wife and their two dogs, traveling internationally, exploring culinary scenes, attending theater performances, and nurturing friendships that enrich her connection to the Atlanta community.
Award-Winning Excellence in Atlanta Real Estate
Valerie’s exceptional performance has earned her recognition among the industry’s elite:
#1 Agent at Keller Williams Intown Atlanta (2023, 2024) – Volume, GCI, and Units
Top 100 Agent in Keller Williams Realty International
Gary Keller’s Private Mastermind member for Top 100 Agents (2023, 2024)
Top 5% Agent in Atlanta REALTOR® Association (2023, 2024)
Top 7% Agent in Atlanta REALTOR® Association (2021, 2022)
50+ homes sold annually as an individual agent (2023, 2024)
